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South-East Asia: cash comes to the rescue of e-commerce

by Guillaume Lepecq | Mar 09, 2018
indonesia_cashAccording to the State of e-Commerce in Southeast Asia 2017 White Paper, published by online shopping aggregator iPrice, cash is an important part of the online payments mix in South East Asia.

The report states that Cash on Delivery is offered by more than 80% of the players in both Vietnam and the Philippines. In Thailand, it is available at over 50% or e-tailers and in Indonesia over 40%.

Interestingly, in markets with high credit card penetration such as Singapore or Malaysia, almost 20% of online stores offer Cash on Delivery.

2017 has been a vital year for eCommerce in Southeast Asia, with Gross Merchandise Value of first-hand goods exceding $10B, up from $5.5B in 2015, with a 41% Compound Annual Growth Rate (CAGR) over the past couple of years, as per Google-Temasek’s eConomoy Spotlight SEA Spotlight 2017 report. Behind these figures, there are thousands of eCommerce players of all shapes and sizes, operating across the region in very different market conditions.

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