The event kicked off on 30 September and millions of coins are being exclusively distributed at all of the 3,600 Post Offices. Collectors are required to make a purchase and receive the coins in their change.
A dedicated website has been set up and a number of local events will be organised throughout the duration of the campaign, encouraging children and coin enthusiasts to collect the 26 designs. “It’s a great way for grandparents to connect with grandchildren, and for all of us to share our own experiences and memories with each other — both here and with friends and family overseas.” said Nicole Sheffield from Australia Post. For the Post, the initiative aims to increase foot-traffic.
The coins, on staggered release throughout the month, are a fun and nostalgic celebration of Australian life – with one coin for every letter of the alphabet, featuring classic Australian icons. D for didgeridoo; L for Lamington and Q for Quokka.
For the Mint, this is the largest minting and release operation since the $1 was first launched in 1984. “We are trying to get the Australian people to re-imagine the value of coins, and coin collecting.” said Colin Dedourek acting Chief Executive of the Mint.