Ski-thru is the new drive-thru
This post is also available in:
Forgot to stop by an ATM before your ski weekend? In Canada, that’s no longer a problem! Indeed, in 2017 the Canadian Imperial Bank of Commerce (CIBC) setup a ski-through ATM directly on the Whistler ski slopes.
Despite its popularity, the bank wanted to push the concept even further for this year’s ski season. If you think ATMs are boring cash-dispensing machines, you might changeThis is the action by which certain banknotes and/or coins are exchanged for the same amount in banknotes/coins of a different face value, or unit value. See Exchange. More your mind when you see CBIC’s unusual one. Although it still fulfills its primary purpose, it’s also an entertaining attraction: one can immediately spot it thanks to “Percy the Penguin’s” masterful display of his snowboarding skills atop of the ski-through cashMoney in physical form such as banknotes and coins. More machine. Users impressed by the penguin’s perfect 360°’s can share their pics on Twitter by using @CIBC and #SkiThruAtm.
But it’s not all show: Percy only jumps when a transaction is carried out. For each withdrawal, $1 is donated to support Canada’s national ski teams.
This post is also available in: