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Cash in 2017

Categories : Cash is available to all users, Cash is universal
December 22, 2017
Tags : Cash, Ease of use, Retrospective, Universality, User-friendly, Widespread
Check out our 2017 retrospective video to find out about some of this year's cash milestones!
Communication Team / Equipo de Comunicación

The CashEssentials team would like to thank you for your interest in cash and its important role in society. Check out the highlights of this exciting year in this short retrospective video. If you would like more information on each of this year’s milestones, you will find the references here below.

We wish you a wonderful holiday season and best wishes for 2018! And don’t forget to watch out for more thrilling news this coming year!

2017 RETROSPECTIVE REFERENCES

What have we learned in 2017? That cash can contribute to keeping a healthy waistline by helping us avoid impulsive purchases, but that it’s also the easiest payment method for many people, including Indians that were forced to switch to cashless payments after an overnight demonitisation scheme. Indeed, cash is so accessible and universal, that some of the internet’s biggest giants are now turning to it to expand their business reach. After Amazon, it was the turn for Square and Uber to include cash in their business expansion strategies. And as much as these companies want to reach out to a larger pool of potential customers by adopting cash, some are unfortunately turning away from it for the simple reason of increasing profits. As in the example of the growing trend of cashless festivals where organisers have found a way to make more profits by making it hard for festival-goers to retrieve their leftover money after the event.

The year 2017 is unfortunately also a synonym to a number of natural disasters. Thankfully, the best of the human spirit comes out during hard times, and people have come forth in many ways to offer some aid and support. Nevertheless, some donations are more effective than others, and cash has proven to be one of the most appreciated one of all thanks to the freedom and dignity it offers to victims. But that’s not all. In a world where peace unfortunately does not yet reign, cash turns out to be one of the most efficient humanitarian relief solutions, to the point that even the OECD wrote a practical guide for humanitarian professionals.

For CashEssentials, the end of this year was also the occasion to welcome a new partner onboard: the International Security Ligue. We are looking forward to our collaboration in 2018 with many new projects are in the pipeline, so stay tuned!

And last but not least, the European Central Bank has finally made the study of The Use of Cash by Households in the Euro Area public, showing that 79% of point-of-sale transactions are made in cash.

What a year!

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