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In India, cash is delivered at your doorstep with your groceries

Categories : Innovation contributes to the efficiency of cash
December 21, 2016
Tags : Asia, India, Innovation, Retailers
In India, a bank partners with an e-commerce platform to offer an innovatice cash delivery service.
Guillaume Lepecq

Whilst most of India is struggling to get hold of cash, following the demonetisation of the Rs 1,000 and Rs 500 in November 2016, Grofers, an e-commerce mobile and web application, is opening up a new avenue for people to get cash delivered at home, by partnering with YES BANK, India’s fifth largest private bank. With this partnership, Grofers customers will be able to get banknotes delivered to their doorstep along with their grocery order for up to Rs. 2,000.

The service will initially be offered in 3 cities – Mumbai, Gurgaon and Bengaluru. Other cities are expected to be added.

The delivery of cash at home is a simple process. Grofers customers, while ordering for groceries, can place a request for delivery of cash via a special code. Grofers delivery executives will be carrying a PoS machine powered by YES BANK, which can be used to swipe customers’ debit cards for seamless delivery of cash.

This unique service is aimed at bringing ease and convenience into the lives of its customers.