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Indian cashless village project turns into failure

November 2, 2017
Cashless village in India is cashless no longer: the novelty of cashless payments and the frustrations linked to infrastructure failures made locals revert to what the trust and know best - cash.
Communication Team / Equipo de Comunicación

In November 2016, the Indian village of Dhasai took a radical decision and declared itself completely cashless overnight. The move came at a time when 80% of the currency in circulation was demonetised in an effort to promote digital payment instruments. After less than a year, the project proved to be a complete failure. Indeed, almost all transactions reverted to cash.

Following the government’s recommendations to minimise daily cash transactions, Dhasai officials decided to transform the tribal village into a cashless one as of December 1, 2016. The Bank of Baroda actively participated in the initiative and equipped all retailers and shops with POS terminals. Initially, the project seemed successful. People even used debit cards to buy small-value items and locals were amused by the use of plastic cards – a payment instrument that some had never seen. But this phase didn’t last for long as the downside of digital instruments were quickly felt by locals such as such as a faulty internet connection and frequent electricity cuts. As a result, people had to wait for up to three minutes before the card swipe was approved, making the operation extremely frustrating.

The project started at a time when the country experienced a dramatic cash shortage due to demonetisation. As a result, the residents of Dhasai and other neighbouring villages welcomed the project with open arms as it was the only acceptable option to carry out transactions. Nevertheless, once the situation normalised and people were able to get banknotes at ATMs again, they completely abandoned the project, preferring to use a payment method that they know and trust: hard cash.

The initiative was supposed to serve as an example success story for the rest of the country, demonstrating that banknotes are obsolete. On the contrary, it showed that paper money plays a crucial role in rural economies and that it is extremely difficult to change people’s habits and impose a payment method. What’s more, the experience proved that many regions of the world are not yet equipped for digital instruments.

To read the original article, please click here.

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