A Look Back at ATM Marketing Awards Winners
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At their 22nd Annual US Conference in Las Vegas in 2021, the ATM Industry Association (ATMIA) recognised the third annual Industry Marketing Awards winners. CashEssentials was honoured to have received two awards:
- 1st place in the DIGITAL Category for the campaign “Live Free. Pay Cash.”
- 2nd place in the CASHMoney in physical form such as banknotes and coins. More PROMOTION Category for the YouTube video entitled “The Cash Cycle in Disasters.”
The ATMmys are presented by the ATMIA International Marketing Forum (IMF) and designed to recognise the hard work and creativity required to promote cash and ATM products and services to businesses and consumers worldwide.
In the video below, ATMIA presents the previous years’ top ATMmy’s winners who discuss their leading campaigns strategy, development, and results. At 21:38, Chairman of CashEssentials Guillaume Lepecq presents the “Live Free. Pay Cash” campaign in detail.
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