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Ski-thru is the new drive-thru

Categories : Cash is available to all users, Cash is universal
February 27, 2018
Tags : ATM, Canada
Withdrawing money has become not only entertaining, but it also serves a purpose to support Canada's athletes while enjoying Mount Whistler's slopes!
Communication Team / Equipo de Comunicación

This post is also available in: Spanish

Forgot to stop by an ATM before your ski weekend? In Canada, that’s no longer a problem! Indeed, in 2017 the Canadian Imperial Bank of Commerce (CIBC) setup a ski-through ATM directly on the Whistler ski slopes.

Despite its popularity, the bank wanted to push the concept even further for this year’s ski season. If you think ATMs are boring cash-dispensing machines, you might change your mind when you see CBIC’s unusual one. Although it still fulfills its primary purpose, it’s also an entertaining attraction: one can immediately spot it thanks to “Percy the Penguin’s” masterful display of his snowboarding skills atop of the ski-through cash machine. Users impressed by the penguin’s perfect 360°’s can share their pics on Twitter by using @CIBC and #SkiThruAtm.

But it’s not all show: Percy only jumps when a transaction is carried out. For each withdrawal, $1 is donated to support Canada’s national ski teams.

This post is also available in: Spanish