Visa and Mastercard Target the German Market
Guillaume Lepecq
April 18, 2025
Visa and Mastercard are ramping up efforts to win over German consumers, leveraging global marketing muscle with locally resonant campaigns. Despite Germany’s traditionally cash-centric culture, both brands are pushing to shift perceptions and boost card usage through storytelling, sponsorships, and advertising.
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Germany: Central Bank Establishes National Cash Forum
Guillaume Lepecq
February 22, 2024
The Deutsche Bundesbank has established the National Cash Forum, gathering representatives of the banking industry, retail trade, consumer protection, the CIT industry, and vending machine operators to preserve cash as an efficient and widely used means of payment in a changing payment landscape.
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