sovereignty

Visa and Mastercard are ramping up efforts to win over German consumers, leveraging global marketing muscle with locally resonant campaigns. Despite Germany’s traditionally cash-centric culture, both brands are pushing to shift perceptions and boost card usage through storytelling, sponsorships, and advertising.

16 European banks have announced the launch of the European Payments Initiative (EPI), a unified pan-European payment solution leveraging instant payments, offering a card for consumers and merchants across Europe, a digital wallet and P2P payments. The EPI has been welcomed by both the European Commission and the European Central Bank.