Cash is king for French tourists
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Managing one’s budget during travel is of utmost concern for French tourists, The Global Travel Intention Study. Indeed, this study carried out by Visa unveils how the French are so fearful of over-spending that 96% of them choose to use cashMoney in physical form such as banknotes and coins. More over anything else when abroad – 21 percentage points higher than global data (77%). But what is most interesting is that when at home, the French are some of the greatest fans of card payments in Europe.
This behavior indicates that there is a certain feeling of reassurance linked to cash payments that other paymentA transfer of funds which discharges an obligation on the part of a payer vis-à-vis a payee. More tools are unable to equal. Many studies point in that direction, showing that cash can actually benefit consumers who face difficulties managing their budgets or simply to help them spend less.
Visa’s marketing director in France confirms that French consumers feel more in control of their finances when abroad. But another reason could also be linked to the high commissions imposed by banks when cards are used outside of the Eurozone. These fees can increase a traveler’s budget by up to 3%, an unnecessary cost that can be easily avoided when paying in cash.
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