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Cash is way ahead of mobile payments in the US

Categories : Cash connects people
August 25, 2016
Tags : Card payments, Cash substitution, Mobile Payments
New technologies booming in the payment market are not accepted everywhere and will never replace the sentimental value of cash.
Communication Team / Equipo de Comunicación

1954 marked the beginning of the digital payments era, with the adoption of credit cards by banks. In this context, business technology researchers predicted the end of cash “within a decade”, a sentence we still hear today.

It is true that the number of competing technologies has increased in recent years, and that banknotes are no longer preferred in some countries, especially in Northern Europe. In a study led by the Federal Reserve in 2014, however, 30% of Americans declared preferring cash over other means of payment. Unlike Sweden or Norway, 55% of small US businesses still do not accept credit cards as they cost merchants up to 4% per transaction. Mobile payments are arousing customer curiosity, but it seems to end there. Indeed, a study led by research firms PYMNTS and Infoscout regarding Apple Pay showed smart phone applications are good at attracting new customers (increase of 11% between 2015 and 2016), but that Americans rarely adopt it for future payments.

Finally, cash is often more than just a payment method: it has sentimental value. It is highly unlikely that digital money will replace the $20 bill hidden in a birthday card or the small coin left under the pillow by the tooth fairy, hinting that cash is here to stay for far more than a decade.

To read the original article, click here.

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