CashEssentials is honoured to have received two awards:
The ATMmys are presented by the ATMIA International Marketing Forum (IMF) and designed to recognize the hard work and creativity required to promote cash and ATM products and services to businesses and consumers worldwide.
“My heartfelt congratulations to all this year’s worthy winners,” Mike Lee commented.
In October 2020, CashEssentials promoted individual freedom and the benefits of cash through a digital campaign: “Live Free. Pay Cash.” At the time, cash was subject to significant negative publicity due to the Covid-19 pandemic.
Designed with Paris-based media and brand communications agency Publicis Conseil S.A., it included visual elements with strong messages focusing on the intrusive use of algorithms, the risk of cybercrime, the loss of privacy, and the role of BigTech firms. The campaign was limited to France and used Facebook, Native, and Display Advertising Media which all received remarkable traction.
The campaign aimed to raise awareness among the general public – sharing the message that cash is the most secure means of paymentA transfer of funds which discharges an obligation on the part of a payer vis-à-vis a payee. More for everyday purchases, protects individual privacy, and avoids all tracking forms. The initial objective was to reach 17 million people, but after just five weeks, the campaign captured the attention of more than 40 million people showing that the topic is raising interest.
The Cash and Crises Portal is designed to offer aid agencies a closer look into the payments landscape, its stakeholders, and, more specifically, the overall cash cycleRepresents the various stages of the lifecycle of cash, from issuance by the central bank, circulation in the economy, to destruction by the central bank. More. The content focuses on lesser-known issues related to cash and its management, from the actual cost of various types of transactions to the role of central banks in crises, the unintended consequences of mobile payments, how foreign exchangeThe Eurosystem comprises the European Central Bank and the national central banks of those countries that have adopted the euro. More works, and more.
The portal includes a series of 6 educational videos to illustrate how cash is managed for society in times of crisis. The six videos have been viewed over 300,000 times on Youtube.
Guillaume Lepecq, Chair of CashEssentials, said, “We are honoured that our efforts are recognized with these awards. It demonstrates the value of sharing best practices within the cash community and we look forward to working closer together in the future.”
Here is the complete list of award winners: