Visa and Mastercard Target the German Market
Guillaume Lepecq
April 18, 2025
Visa and Mastercard are ramping up efforts to win over German consumers, leveraging global marketing muscle with locally resonant campaigns. Despite Germany’s traditionally cash-centric culture, both brands are pushing to shift perceptions and boost card usage through storytelling, sponsorships, and advertising.
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US: The Growing Power of Big Tech and Its Impact on the Future of Cash
Guillaume Lepecq
January 22, 2025
The re-election of Donald Trump has strengthened the influence of BigTech, fostering closer ties between tech giants and the U.S. government. As tech companies expand into financial services and cryptocurrencies, concerns about privacy, financial censorship, and dependence on digital infrastructure grow. Cash remains a crucial counterbalance, offering privacy, economic freedom, and resilience during crises.
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Guillaume Lepecq
January 16, 2025
2024 marked a pivotal chapter in the evolving narrative of cash. From New Zealand’s innovative community cash trials to Germany’s National Cash Forum, efforts were made to enhance access and acceptance of cash. Research delved into its psychological and societal importance, while the Paris Olympics exposed the challenges of cashless society. This retrospective captures key moments that shaped the discourse on relevance of cash, reflecting its enduring role in fostering financial inclusion, economic stability, privacy and consumer choice.
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Resilience and the Cash Infrastructure: The Role of Access, Acceptance, Availability, and Affordability
Gerhard Rösl & Franz Seitz
November 04, 2024
A new paper analyzes the role of a well-functioning cash infrastructure for the stabilizing role of cash and the resilience of cash cycles. It highlights the critical role of the 4 A's - access, availability, acceptance, and affordability - as crucial building blocks of a robust cash infrastructure.
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