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Is contactless making people less generous?

Categories : Cash connects people, Cash is a social network
November 13, 2017
Tags : Cash, Charity, Coins, Consumers, Pocket money
Consumers in the UK have been donating less as they increasingly use contactless payments - a problem for charities.
Communication Team / Equipo de Comunicación

Consumer Intelligence, a market research company specialised in the financial services and insurances sector, carried out a survey on 1,050 adults aged 18 years and older. The survey found that two out of five adults are giving less to charities because they admit carrying less cash – or none at all – compared to a year ago. Indeed, there has been an average drop in donations per person by £14.

In the UK, consumers have been quickly switching to contactless payments even for smaller purchases (39%) – although they must exceed £30, the minimum for a contactless. Of those surveyed, one third said they still used cash for purchases of £30 or less.

Respondents admit to giving less and blame it on their empty wallets. For this reason, the Church of England is now carrying out a trial on contactless transactions to evaluate if its worthwhile to receive collections that way.

To read the original article, please click here.