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My Bank in my Store – Partnering with Consumer Businesses

Categories : Cash is easy to use, CashTech, Innovation contributes to the efficiency of cash, Uncategorized
May 28, 2024
Tags : Automation, Banks, Europe, Retailers
As the banking sector continues to shut down branches and ATMs across Europe, cash automation solutions provide a significant opportunity for banks to partner with consumer businesses and become the agents of change of a rapidly transforming cash cycle.
Christian Weisser

Managing Director and Global Head of Managed Services, president EMEA, Sesami

This post is also available in: Spanish

This article was first published by Retail Banking Research and is republished here with the authorisation of the author.

As the banking sector invests in becoming more agile with digital operating models, labour‑intensive cash operations become a primary target for cost‑cutting efforts. The latest research from RBR Data Services’ Global ATM Intelligence Service shows extensive branch closures (-24%) and reductions in ATM networks (-9%) in Europe during the last five years. Financial institutions are grappling with increasing cost constraints and pressure to reallocate staff to higher-value work amid changing customer behaviour and falling demand for cash.

Together, these factors contribute to a significant reduction in the number of touchpoints that financial institutions can offer commercial clients. Consumer businesses face many of the same pressures as banks—such as high labour and cash management costs—in addition to their own security challenges and process inefficiencies. These issues impact their working capital and lead them to search for automation solutions for their banking needs.

Creating a Cash Ecosystem between Consumers, Businesses and Financial Institutions

Despite the desire to expand the prevalence of digital payments, there is still a pressing need for cash now and in the foreseeable future; cash remains a necessary part of every economy. Whether a consumer is considered unbanked, prefers the anonymity and convenience of cash, uses cash to stay within a budget or just keeps it in case of a large‑scale network failure, there is always a demand for cash as a form of payment. The European Central Bank’s recent survey Cash or Cashless? How People Pay showed that 60% of citizens want to retain the option of using cash, even if it is not for every transaction.

Therefore, financial institutions and consumer businesses must find a way to collaborate to be more efficient and cost‑effective in enabling consumers’ access to cash as a payment option.

Industry leaders have an opportunity to make cash convenient, safe, and viable using new technologies. By automating cash at every touchpoint and utilising data to optimise the cash cycle from end to end, we can completely change how cash is managed between consumers, businesses and financial institutions.

According to a 2022 RBR study entitled Retail Cash Automation, even in Sweden, where the use of digital payments is the highest in the world, and cash usage has dramatically declined, we are seeing increasing demand for cash management solutions in consumer businesses. It may seem counterintuitive initially, but expanding digital environments using cash automation is a holistic approach to managing all payments in a highly functional, self-sustaining system.

“[The automated cash management solution] delivered not only cost savings, but also great service.” – Worldwide hotel chain

Cash Automation Can Benefit Many Types of Consumer Businesses

Cash automation and end‑to‑end cash ecosystem solutions can benefit consumer businesses of any size and in any retail segment. Across all markets, consumer businesses are increasingly investing in cash automation solutions. These include small independent retailers, national retail chains, petrol stations, hotels, cruise ships, amusement parks and quick‑service restaurants, to name a few.

“The system helps us to increase security and the efficiency of the cash handling process.” – Global petrol station chain.

“We’ve found a solution that simplifies the whole process of day-to-day operations…We now have a safer place to work and shop.” – European grocer.

My Bank in my Store: Financial Institutions as Agents of Change

Cash automation solutions represent a significant opportunity for financial institutions. As consumer businesses continue to invest in automating their cash processes, financial institutions can partner with them by installing their own cash ecosystem solutions at their commercial clients’ locations. There are markets where financial institutions are already making such investments. By doing so, they are fostering their business relationships and supporting their commercial clients.

As the only integrator offering an end‑to‑end cash management ecosystem, Sesami’s customisable solutions are ideally suited for all sizes of companies. In Europe and the Middle East, around 25% of cash automation installations were manufactured by Sesami. With these solutions, financial institutions can bring their bank to every commercial business client, increasing valuable touchpoints and securing longer relationships with the client, all while improving efficiency and convenience.

As we move towards increased automation, financial institutions across Europe must begin to partner with their consumer business clients. By investing in cash automation, financial institutions can be the agents of change in a rapidly transforming cash ecosystem, helping to ensure that their clients can provide a range of safe and efficient payment methods to their customers.

It’s a win‑win for everyone.

This post is also available in: Spanish